What is Data Aggregator?
A company that collects and distributes business listing data to hundreds of online directories.
Definition
Data aggregators are companies that collect, verify, and distribute business information to a vast network of online directories, apps, maps, and platforms. The major data aggregators include Data Axle (formerly Infogroup), Localeze (Neustar), and Foursquare. When you submit your business data to these aggregators, they syndicate it to hundreds of smaller directories and platforms. This makes data aggregators the most efficient way to build and maintain citations at scale, as a single submission can populate dozens of listings.
Why it matters
Data aggregators sit at the top of the citation ecosystem. If your information is correct with the major aggregators, it will propagate accurately to hundreds of downstream directories. Conversely, incorrect data at the aggregator level can spread inaccurate information across the entire web, creating widespread NAP inconsistencies that are difficult to fix individually.
How to implement
Submit your business data directly to each major data aggregator: Data Axle, Localeze, and Foursquare. Verify that your NAP and business details are complete and accurate. Monitor for changes, as aggregators sometimes overwrite your data with information from other sources. Re-verify your listings quarterly to ensure accuracy is maintained. Use a citation management platform that interfaces with aggregators for streamlined updates.
Common mistakes
- xSkipping data aggregators and only submitting to individual directories, missing the syndication effect.
- xNot monitoring aggregator listings after initial submission - data can change or be overwritten.
- xSubmitting slightly different information to different aggregators, causing widespread inconsistencies.
Examples
- -A business submits correct NAP data to Data Axle, which then distributes it to over 70 directories including Apple Maps and GPS navigation systems.
- -A company discovers widespread inaccurate listings traced back to outdated information at the Localeze aggregator level.
FAQ
Data propagation from aggregators to downstream directories typically takes 2-8 weeks, though some directories update faster or slower. Major directories like Yelp tend to update within 1-2 weeks, while smaller directories may take 2-3 months to reflect changes.
Yes. While aggregators cover many directories, some important ones like Yelp, BBB, and industry-specific directories require direct submission. Aggregators should be your foundation, supplemented by manual submissions to key directories not covered by syndication.
Related terms
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