Privacy policy

1. Introduction

LocalGecko ("we", "our", "us") operates the localgecko.com website and platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

2. Information we collect

Account information

When you create an account, we collect your name, email address, and authentication credentials. If you sign in via Google OAuth, we receive your Google profile information.

Business data

To provide our local SEO services, we collect business information you provide, including business name, address, phone number, and associated online listings. We also collect data from publicly available sources such as business directories and review platforms.

Usage data

We collect information about how you interact with our platform, including pages visited, features used, and actions taken. We use Glyphex for privacy-friendly analytics.

3. How we use your information

• To provide, maintain, and improve our services
• To process your local SEO audits and reports
• To send you service-related communications
• To monitor and analyze usage patterns
• To detect and prevent fraud or abuse

4. Data sharing

We do not sell your personal information. We may share data with:

• Service providers that help us operate our platform (hosting, payment processing, email delivery)
• Third-party APIs necessary to provide SEO data (e.g., search ranking data, business listing data)
• Legal authorities when required by law or to protect our rights

5. Data retention

We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your account and associated data at any time by contacting us.

6. Security

We implement appropriate technical and organizational measures to protect your data, including encryption in transit and at rest, access controls, and regular security assessments.

7. Your rights

Under GDPR and applicable data protection laws, you have the right to access, correct, delete, or export your personal data. You may also object to or restrict certain processing. Contact us at privacy@localgecko.com to exercise your rights.

8. Cookies

We use essential cookies for authentication and session management. Our analytics provider (Glyphex) uses privacy-friendly, cookie-free tracking.

9. Changes

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the platform.

10. Contact

For questions about this Privacy Policy, contact us at privacy@localgecko.com.