What is GBP Attributes?
Specific business features and details you can highlight on your Google Business Profile listing.
Definition
GBP Attributes are specific characteristics and amenities that businesses can add to their Google Business Profile to provide more detailed information to searchers. Attributes vary by business category and can include details like 'wheelchair accessible,' 'free Wi-Fi,' 'outdoor seating,' 'women-owned,' 'veteran-led,' 'curbside pickup,' and many more. Some attributes are set by the business owner (factual attributes), while others are derived from customer input (subjective attributes). Google regularly adds new attributes based on consumer search trends.
Why it matters
Attributes enhance your listing's relevance for specific searches and help customers make informed decisions. When someone searches for 'wheelchair accessible restaurant,' businesses with that attribute are more likely to appear. Attributes also make your listing more complete and informative, which increases engagement metrics like clicks and direction requests. They serve as additional data points that differentiate your business from competitors.
How to implement
Log into your GBP and navigate to the attributes section. Select all attributes that accurately apply to your business. Check for new attributes periodically, as Google regularly adds new options. Pay special attention to identity attributes (women-owned, Black-owned, veteran-led) that resonate with your audience. Ensure your selected attributes are factually accurate, as customers and Google can flag incorrect attributes.
Common mistakes
- xNot reviewing the full list of available attributes, missing relevant options.
- xSelecting attributes that don't apply to your business, which erodes trust if customers encounter inaccuracies.
- xForgetting to update attributes when your business adds or removes amenities.
Examples
- -A coffee shop adds attributes for free Wi-Fi, outdoor seating, laptop-friendly, and wheelchair accessible - matching common customer search filters.
- -A restaurant adds 'dine-in,' 'takeout,' 'curbside pickup,' and 'delivery' attributes to appear in filtered searches.
FAQ
It depends on your business type and what customers search for. Accessibility attributes, service-method attributes (dine-in, delivery, curbside), and identity attributes are frequently used as search filters. Review your competitors' attributes and add all that genuinely apply to your business.
Yes. Google allows customers to suggest subjective attributes based on their experience, such as 'cozy atmosphere' or 'good for groups.' These crowd-sourced attributes appear on your profile alongside the factual attributes you set. You cannot remove crowd-sourced attributes, but you can report inaccurate ones.
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