What is GBP Posts?

Definition

GBP Posts are a feature within Google Business Profile that allows businesses to publish short-form content directly on their listing. Posts appear in your GBP panel in search results and on Google Maps. There are several post types: What's New (general updates), Offers (promotions with dates), Events (time-bound activities), and Products. Each post can include a photo or video, text (up to 1500 characters), and a call-to-action button. Posts typically remain visible for seven days, though offer and event posts last until their end date.

Why it matters

Regular GBP Posts signal to Google that your business is active and engaged, which positively influences local rankings. Posts also provide additional keyword-relevant content associated with your listing, potentially helping you rank for related searches. From a conversion standpoint, posts directly engage searchers who view your profile, driving clicks, calls, and visits.

How to implement

Publish at least one post per week to maintain a consistent presence. Use high-quality images that are 1200x900 pixels. Include relevant keywords naturally in your post text. Use call-to-action buttons to drive specific actions. Vary post types between updates, offers, and events. Track post engagement through GBP Insights to identify what resonates with your audience. Schedule posts in advance using social media management tools.

Common mistakes

• xPosting sporadically or only when you remember, losing the consistency signal Google values.
• xUsing low-quality or stock images that don't represent your actual business.
• xWriting posts without a clear call to action or relevant keyword inclusion.

Examples

• -A restaurant posts a weekly 'Chef's Special' with an appetizing photo and a 'Call now' CTA for reservations.
• -A law firm publishes an offer post for free initial consultations with a 'Book' button linking to their scheduling page.

Related terms